Product: Metro Pocket Knife

Client: Buck Knives, El Cajon, CA

Intent: "Design a knife that is non-aggressive and appeals to women and teens." Mutually exclusive directives? Perhaps, but very important for the market In a post-9/11 world. Using product mapping research techniques and semantic differentials, Origin produced a range of concepts that met these requirements. These small knives were developed to fill the niche for an affordable, impulse-buy utility knife.